Living Innovation 2005 brings together ideas and insights from successful entrepreneurs and companies, presenting them in a memorable programme of innovation in action.

Presented by Mark Webster, former Business Editor with ITN, the programme includes insights from high profile innovators, such as Richard Reed of Innocent Drinks.

The theme of the event was Adding Value to Your Business.

Two of Britain's most successful entrepreneurs - Simon Woodroffe, of YO! and Sir Christopher Evans, of Merlin Bionsciences Ltd - discussed practical ways in which UKbusinesses could innovate to compete.

The event included case histories from three organisations who have successfully embraced innovation to inspire their people, create new products and connect with the marketplace.

Under the headings of People, Attitudes and Technology the 2003 event looked at six successful, innovative, British companies - three represented on video and three on stage. The Innovation Group at the DTI also launched Innovation Quest - a search for outstanding examples of innovation taking place in UK businesses and organizations.

Three highly successful innovators from very different businesses explained how they Inspire people, Create new products and Connect with the marketplace.

Under the heading 'Dare To Be Different' Ex-Formula One champion and entrepreneurial businessman Sir Jackie Stewart talked about the vital importance of innovation in manufacturing.

Lord David Puttnam discussed how the second industrial revolution, fuelled by technology, globalisation and new ways of thinking about reward and value will create the Unlimited Company - organisations capable of tapping into the unlimited potential of their people, ideas and processes.

'2010: A Business Odyssey' was broadcast from four locations in the UK. A distributed panel of business people discussed the issues that would shape their companies over the next ten years.

Richard Branson, Chairman of Virgin, covered issues such as encouraging people and innovation, managing risk, the Virgin brand, selecting key staff and attracting finance. The programme was transmitted to 40 locations in the UK and watched by over 10,000 people.

This was the first lecture to be broadcast by satellite. Keith Oates, then Deputy Chairman of Marks & Spencer plc talked about the company's willingness to learn from any source - from suppliers, franchise partners, customers, wherever expertise is to be found. That hunger to learn is a characteristic of any innovative business.